“Working with Keycoopt System was a natural choice”, Chronopost launches digital referral scheme
In September 2022, Chronopost launched its digital referral platform with Keycoopt System.
The objective to make its 3,800 employees players in recruitment by encouraging referralusing a digital tool. But also to boost internal mobility. 4 months after the launch of its platform, Chronopost had already made over 80 recruitments!
Mourad BOUZIANE, HR Director, and Muriel LAMON, Talent Acquisition Manager, talk about the implementation of their digital employee referral solution.
About Chronopost
Chronopost is an express delivery company operating in France and worldwide. Founded in 1985, it has become one of the leading players in the logistics and express delivery industry in France.
Why did you choose to work with Keycoopt System to launch your digital referral program?
Working with Keycoopt System was a natural step. If employees have been with the company for a long time and like it, they’re committed. They’ll be interested in participating in the company’s success.
With cooptation, the idea was to make our employees our first ambassadors! And to put them at the heart of our recruitment policy. By relying on the Keycoopt System platform, we can do this digitally and in a way that is more accessible to all employees.”
Mourad BOUZIANE, Chronopost HR Director:
“At Chronopost, we have an average of 12 years’ seniority in the company, which is quite significant for a company like ours.
What’s more, the employee surveys we’ve been conducting for several years now reveal an extremely high level of commitment: 77% of Chronopost employees say they are committed, and over 82% of Chronopost employees recommend their company.
How did the rollout and launch of your digital referral platform go?
Muriel LAMON, Talent Acquisition Manager Chronopost :
” The launch of the platform was a real success! We committed ourselves to a comprehensive communications campaign, which included several videos and e-mails. On launch day, we had over 1,200 connections, and in the first month we received 42 referrals!
The Keycoopt team was very willing to help us with the project. They really made the parameterization easy to understand, being sympathetic and questioning us on all the particularities of our processes so that the platform would be optimal.”
What impact has this had on your recruitment strategy?
Mourad BOUZIANE, Chronopost HR Director: “The impact is already very significant. At Chronopost, we have between 250 and 300 internal transfers every year. So our platform, Chronotalents, really enables us to capitalize on this internal mobility, to make offers much more accessible and much more visible to all employees.
The platform means that we now have a very dynamic vector for the distribution of these job offers at Chronopost.
We’ve already recruited 86 new staff in 4 months, 62% through internal mobility.
How do you see the future?
Mourad BOUZIANE, Chronopost HR Director:
“The challenges for 2023 are simple: to make Chronopost employees active players in recruitment within the company.
I believe that in these times, in the current context of the job market, allowing employees to help us recruit talent to join the talent that they are, is a great challenge and I think we’re off to a great start!”
Results from the Chronotalents platform
- 5750 members
- 970 internal mobility applications and 1078 co-optations
- 225 new hires, including 132 internal transfers
Discover the Chronopost case study here.
Thanks to Mourad Bouziane and Muriel Lamon for their testimonials! You can watch thevideo interview here.
About Keycoopt System
Keycoopt System is a collaborative recruitment solution. The solution offers a white-label platform to digitalize and manage your referral program and internal mobility strategy. It enables employees to: apply, recommend a person in their network, and share job offers on social networks.
