The referral poster: an essential part of your corporate referral program
Extra visibility never hurts especially when it comes to recruiting, don’t you agree? Por boost your referral campaign, it’s essential to develop hard-hitting powerful that will engage your employees. And for this, thereferral poster is a powerful tool.
But how do you create the right poster? Chloé LechavalierCSM at Keycoopt System, tells you everything….
The referral poster, a way of raising awareness among all your employees.
Chloé LechevalierCSM at Keycoopt System: ” In fact, the referral poster is a way to additional AND complementary raise the profile of the platform: visibility primordial to get a message across impacting.
It’s a good idea to of your referral program, but also at key moments in your program. program.
Visual support support to the animation e-mails that your tool can provide, allowing you to create :
- A to reinforce contact points,
- A insurance to reach all your employees.
The poster also helps avoid mass-mail which often makes us miss relevant information !
🔎 Print or digital? Think relevance!
The flyer or poster in digital screenthere’s no wrong approach as long as you make visible the access link to the platform. There’s no absolute truth about the type of animation, you have to adapt according to your collaborators.”
What's the process for creating an impactful referral poster?
Chloé Lechevalier, CSM at Keycoopt System: “3 things to consider.
✅ Visuals: capturing your teams’ attention
The ad must be consistent with the tool, the brand image and the referral charter.
Mention :
- Main main info (2/3 items)
- A clear clear and concise (2/3 info)
- Link to the tool or QR code
- The reward if applicable
- The benefits of the tool in 2/3 info
✅ The display location : visible internally to employees but invisible to customers
For example: break rooms, toilets, coffee machines, meeting rooms, during company events, on-boarding etc…
Ingrid Robil, HR Manager at Norauto, shared her best practices for creating multi-channel communication for a referral program during a webinar.
✅ How long will your referral poster take?
At the launch of the platform, about 1 month.
Visit constant reminders will further stimulate your program:
- Platform anniversaries
- 100th recruitment
- Referral Challenge
Reminder posters will have a decreasing penetration rate the longer they are displayed.
Avoid abuse! (Too much text, several different messages or too focused, too much or too little color, too many access points…)
Here are 2 examples of posters:
Use a variety of tools to express/represent your co-optation policy
Chloé Lechevalier, CSM at Keycoopt System: ” Generally speaking, everyone has a particular way of communicating that meets a specific need at a specific time. OOH can work very well with a given medium and a particular target, but it won’t necessarily work all year round.
A word of advice: vary your tools!!!
👉 Complement audio and visuals to stimulate hearing and sight!
Audio: digital podcasts, oral communication (DG speaking), manager’s one-to-one with his team, annual interview, induction day, follow-up …
Visuals : posters, flyers, user guides, videos, emails ….
👉 Customize your emails: depending on your tool, you can have several types of animation emails.
- Animation emailHow to XXX”: a call to action
- Email targeted by adby profession, by location …
- Personalized teasing email (pre-launch): a new tool & upcoming announcements about it
👉 Celebrate your launch!
An event, a launch party, a breakfast, a convention, a seminar…
👉 Animate your program with a video
Interview with referrer/referred, launch, tuto…
Involve your managers and recruiters: they're information relays!
Chloé LechevalierCSM at Keycoopt System: “Get your spokespersons and internalsponsors to relay the information. This is a difficult phase, because these are the most important people, but the interest in referring them is the least tangible.
The message and the simplicity of the relay paramounts ! “
How can Keycoopt System help you?
Chloé Lechevalier, CSM at Keycoopt System: “At Keycoopt System, we’re convinced that animation is the key to a successful referral program. And experience has proven us right!
That’s why we place particular emphasis on supporting our customers in this area. In addition to our platform tool, we provide turnkey communication packages (by theme or objective), monthly communication operations to animate the platform…
In their role as experts, the CSMs also advise and guide each of their customers on best practices (benchmark on premiums, rules, charters and CGU….). And to ensure that as many people as possible can benefit from our expertise, we regularly organize a User Klub with our customers, and share our customers’ best practices with them via a newsletter.
Would you like to find out more about our support? Contact us!