Customer case: KPMG
Significant recruitment needs, for penuric positions10,000 employeesBy launching its "COOPT & MOVIN'" digital platform with Keycoopt System, KPMG aims to…
Bank
Referral
Internal mobility
Focus on the results of Banque Populaire Auvergne Rhône Alpes' internal co-optation and mobility program
3,040 members
148 new hires
970 co-optations
The conversion rate from recommendation to recruitment is 15.26%.
NB: the conversion rate for a CV obtained via Jobboard is 1%.
Charlène Hemery
HR Development Director
“The results obtained thanks to digitalized referral are beyond all expectations!”
About BPAURA
- 15 departments
- 3,400 employees throughout France
- A traditional referral program already in place, but little communicated by the company
Its challenges and needs
With the COOPT’AURA platform , BPAURA wanted to digitalize its existing co-optation program to harmonize practices and optimize its HR strategy with 3 objectives:
- Simplify follow-up of employee recommendations.
- Improving the dissemination of information and communicating the referral program to employees
- Encourage referrals through a dedicated digital channel.
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