Customer case: SNCF
With "Coopt'Station", the SNCF has met 3 challenges: diversifying its sourcing methods, optimizing an existing "artisanal" referral program, and harmonizing practices. Find out why they couldn't do without Keycoopt System today.
Transport
Referral
Internal mobility
Focus on the results of SNCF's internal referral and mobility program
Connection rate: 94
7,793 members
Cost of recruitment: €209
1,025 new hires
2,5147 referrals
Gaëlle DELEPAUT
Marketing and Communication Manager Recruitment & Employer Brand
“You can’t introduce referral into a company without a minimum of method. Keycoopt System brought me this method.”
About SNCF
- 150 trades represented (electricity, mechanics, telecoms, construction, etc.)
- 150,000 employees
- 4121 permanent hires in 2020
Its challenges and needs
Before launching the “Coopt’Station” referral program with Keycoopt System, there were a number of local and informal programs. The SNCF was therefore looking for a digital solution that would enable it to meet 3 challenges:
- Diversify sourcing methods and improve efficiency
- Optimize the identified potential of artisanal cooptation and capitalize on employee commitment
- Harmonize and professionalize referral practices
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