“With referral , we create a virtuous circle where every employee is motivated to participate in the company’s success”, Crédit Mutuel LACO professionalizes its referral scheme with Keycoopt System!
About Crédit Mutuel de Loire Atlantique et du Centre Ouest
Vincent Bichon, Jobs & Careers Manager at Crédit Mutuel Loire-Atlantique Centre-Ouest (CMLACO), shares his experience of integrating an innovative referral solution in collaboration with Keycoopt System. CMLACO employs 1,750 people in six departments. They mainly work in bank branches, occupying a variety of positions: sales representatives, customer advisors, account managers or managers.
Tight jobs and empirical referral
Like many other companies, CMLACO was faced with a shortage of skilled workers and growing recruitment needs.
Referrals , although existing, lacked structure and follow-up.
“Our employees would spontaneously send us CVs with covering letters, but there was no follow-up or traceability on any of this, which was a problem for me.”
Meeting Keycoopt System
In its search for a solution to structure co-optation, CMLACO chose to work with Keycoopt.
“We had a long discussion with the Keycoopt manager. We learned a lot during this period, and found a solution perfectly suited to our needs.”
Keycoopt System’s digital platform was the obvious choice, providing the structure and traceability essential to referral.
A promising start
In eight months, 169 referrals were received, 32 recruitments validated and around ten still in progress. These results demonstrate theeffectiveness of the approach.
“I recently met an employee who recommended another employee, and the latter recommended a third. I challenged this third employee to find us a fourth candidate, illustrating what I call the virtuous circle of referral.”
Active employee involvement
The success of this initiative also depends on the commitment of our teams.
“Of our 1,750 employees, 55% have already logged on to the platform. This shows a real intention to refer or at least find out how it works.”
To maintain this momentum, CMLACO regularly collaborates with Keycoopt to animate the community via portraits and interviews, broadcast in particular on LinkedIn.
An event to celebrate referrals
Crédit Mutuel de Loire Atlantique et du Centre Ouest organized a dedicated event to recognize the efforts of referrers and referrees.
“It will be an opportunity to bring together all those involved in this initiative around a great event.”
Vincent Bichon, emphasizes the importance of recognition and conviviality in the referral process.
Vincent Bichon's keys to success
For Vincent Bichon, Keycoopt’s adaptability was crucial.
“Their team is extremely flexible and knows how to adapt to each company’s DNA.”
He also stresses the importance of rigorous use of the platform to guarantee traceability. He insists on setting qualitative rather than quantitative targets, to avoid devaluing the process.
“The aim is to make the practice of employee referral sustainable over time, so that it becomes a natural reflex for all employees.”
A success story with future prospects
Thanks to the implementation of the Keycoopt solution, Crédit Mutuelle Loire-Atlantique Centre-Ouest has been able to structure and energize its referral strategy. This approach mobilizes employees as ambassadors for the company, while meeting recruitment needs and strengthening team commitment.
Vincent Bichon concludes:
“With co-optation, we create a virtuous circle in which every employee is motivated to participate in the company’s success. We are convinced that this dynamic will enable us to meet future recruitment challenges while capitalizing on the strength of our collective.”
Thanks to Vincent Bichon for his testimonial! You can find the interview here:
About Keycoopt System
Keycoopt System is a collaborative recruitment solution. The solution offers a white-label platform for digitizing and managing your referral program and internal mobility strategy. The latter enables employees to: apply for a job, recommend someone in their network and share job offers on social networks.
Results beyond expectations
In just eight months, the results are impressive: 169 referrals have been received, 32 recruitments validated and around ten referrals are still being processed. This success demonstrates the effectiveness of this approach and the commitment of our employees to the process.
“I recently met an employee who recommended another employee, and the latter recommended a third. I challenged this third employee to find us a fourth candidate, illustrating what I call the virtuous circle of referral.”