Groupe Roullier doubles the number of job applications thanks to a digital referral program with Keycoopt System
Fabien Boivent, Strategic HR Director of Roullier Grouplooks back on the implementation of the Keycoopt System and shares his ambitious goals for the future.
About the Roullier Group
The Roullier Group is an independent, family-owned industrial player with 18,400 employees, over 70% of whom are based outside France. Since its creation in 1959, the Roullier Group has established itself as a leader in the fields of soil, plant and animal nutrition, as well as in agri-food. With consolidated sales of 3 billion euros, it is recognized for its innovative approach and commitment to continuous improvement.
Growth driven by recruitment and innovation
The Roullier Group’s growth strategy is based on both organic and external growth. Fabien Boivent stresses the importance of recruitment in this dynamic.
"Since the creation of the Roullier Group, our challenge has always been growth, whether organic or external, and recruitment has always been central."
To accelerate this growth, particularly on the organic front, Fabien Boivent set himself the task of maximizing the number of applications and optimizing the recruitment process. It was against this backdrop that he chose to implement a structured, high-performance referral lever.
Why Keycoopt System?
Keycoopt System was chosen for three main reasons:
- The ergonomics of the tool – “The interface is simple and intuitive for both referrees and candidates”.
- Integration with Cornerstone HRIS – Keycoopt System’s compatibility with the Group’s human resources system was a decisive factor.
- An agile, dynamic partnership – “Our discussions with Arthur, Keycoopt’s Sales Director, were decisive. We felt a real desire to work together, and an agility and dynamism that matched our expectations.”
Successful deployment and promising results
Since the launch of the platform, the results are already significant. The volume of applications via referral has doubled, and the buy-in of HR teams has been a success, which is essential for the large-scale roll-out of the tool. Fabien Boivent is confident about the future.
"Our aim is to roll out this referral program throughout France in the coming months. We're counting on Keycoopt System to help us optimize this commitment through innovation."
Ambitious referral targets
The Roullier Group’s short-term objective is ambitious: to reach 300 referrals by the end of the year, and to aim for 500 referrals next year. To achieve this, Fabien Boivent relies on ongoing team leadership and employee commitment, key factors in the success of this project.
Fabien Boivent's tips for a successful co-optation program
Fabien Boivent also shares three essential tips for companies wishing to develop an effective co-optation strategy.
- Surround yourself with experts – Working with experienced partners is crucial to maximizing the impact of your co-optation program.
- Animate your HR community – It’s essential to stay close to HR teams and actively engage them in the process.
- Accompany your employees – Employee commitment cannot be decreed, it has to be built. It’s vital to support and encourage them throughout the process.
An innovative collaboration
With Keycoopt System, the Roullier Group is not content to simply set up a cooptation tool; it is looking to explore new possibilities and push back the boundaries of employee commitment.
"We're always exploring the field of possibilities, and I'm convinced that we'll continue to make progress in our referral strategy thanks to this collaboration."
The introduction of the Keycoopt System cooptation platform marks a turning point in the Roullier Group’s recruitment strategy, with a clear commitment to mobilizing its employees and maximizing the impact of each new hire.
Thanks to Fabien Boivent for sharing his experience! You can watch the video testimonial here!
About Keycoopt System
Keycoopt System is a collaborative recruitment solution. The solution offers a white-label platform to digitalize and manage your referral program and internal mobility strategy. It enables employees to: apply, recommend a person in their network, and share job offers on social networks.
